Yumie Z

My interdisciplinary background in Art, Design, and Technology has equipped me to take on various roles across different fields. I am dedicated to making systems more efficient and creating experiences that genuinely resonate with people, I aspire to contribute to innovative projects that push boundaries and drive meaningful change. To deliver work that is fresh, impactful, meaningful, and inspiring, however of its scale.

For me, the real magic happens when creative minds unite. Collaboration is where it’s at. That’s why, now I actively seek out opportunities to work with other. Together, the possibilities become endless.

Design for me is the bridge between reality and dream. 

Service Design/Research/Strategy

Washing Machine User Segmentation

Industry: Consumer Goods

Type of work: User Research, Strategy

Client: Midea

My Role: Research, Strategy

The project aimed to conduct consumer research on Midea’s washing machine products to inform product positioning strategy and targeted marketing. 

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Audience Research for Stage Arts

Industry: Public cultural services

Type of work: User Reseach \ Strategy

Client: Beijing Culture and Art Foundation

My Role: User Research, Strategy, Service Design

This is an in-depth research project aiming to explore the demands of stage art audiences in Beijing and improve the communication and promotion strategies of stage performances.  

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Fooloop—— Food Circulator

Type of work: Product design, Service design.

Teammates: Individual Work, and 3D model part with Gerun together

Date: Jan.2020-

The recycling of kitechen waste in old urban communities against the backdrop of ageing.2

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UX Design/Testing

Redesign for Tax Guide Webpage

Industry: Goverment admimistration

Type of work: User Experience \ Usability Testing \ Product Strategy

Client: Guangndong Provincial Tax Bureau

My Role: User Research,  Usability Testing, User Experience

The user experience of the “Tax Guide” section on the official website of the Guangdong Provincial Tax Bureau, which is under the State Administration of Taxation, is inadequate in terms of entering the section, searching for specific matters, and viewing guide details. Therefore, there is a need for optimization in terms of architecture, functionality, and visual design.

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InnEase

Type of work: UX Design \ Service Design

Teammates: Individual Work

Date: Oct.2022-Dec.2022

Ease connects customers, hotels and other stakeholders like a link so that users can get personalized, comfortable laundry services, and hotels and other stakeholders will also benefit from it.

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XR

InnEase

Type of work: XR

Teammates: Diana Kaiutina, Jintao Yu, Li Huang, Yu Zhang, Ziwei Niu

Date: Oct.2023-Feb.2024

“Findy Hunty bring you to a world where fantasy and nature intertwine, every moment is a treasure waiting to be found.”

Experience Fordham Park with “Findy Hunty,” an augmented reality treasure hunt that brings a blend of nature, history, and fantasy to life. This innovative application invites users to explore the park not just as it is today, but as a realm of enchantment.

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Other Projects

The inspiration for these conceptual projects springs from my everyday experiences. Though fictitious, they represent an opportunity for experimentation.

MI for HUAWEI

Type of work: MindIdentity, BehaviorIdentity, VisualIdentity

Teammates: with three classmates from college, Xu Liwen, Yi Xiaona and He Ya

Date: Nov.2019

This project was completed as part of a visual design practicum course. Working in groups, each team selected a brand’s visual identity system to redesign.

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Rendering Projects

There are collaboration works with different teams, I was in charge of the ideation and visualization.
Tool: Rhino, C4D, Keyshot, Photoshop, Illustrator.
Time: 2016-2019
I’ve really enjoyed opening up to you! We should keep the conversation going.
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